Meet the CEO

Pure Irresistible Boutique was established in June 2020. Our CEO Shamera decided she wanted to build a brand to help women build their self-confidence and love for themselves by providing them with Trendy clothes to feel like their best self again. Giving you a mix styles of comfortability & LUXURY! Pure irresistible Boutique is more then boutique it’s an experience, a safe place allowing ALL women the key to unlock their inner beauty.
Join our private Irresistible babe community where we talk all things confidence and fashion.